CHLY is Community Driven

To support its community driven mission, CHLY 101.7FM offers non-profit organizations and community groups free Evergreen Public Service Announcements (PSAs) to communicate general information about their organization, mission, and services. These PSAs run 30s seconds at the top and bottom of the hour when there is no advertising scheduled. These Public Service Announcements are considered “Evergreen” in that the general information they contain will be relevant for at least a year.

If you want a PSA, please use the form on this page, and we will connect with you as soon as we can. While we do get alerts when the form is filled in, you can also phone the station at 250.716.3410 to give us a heads up. If you have questions regarding PSAs, email admin@chly.ca.

When is it an advertisement instead of a PSA? If your non-profit organization or community group has a program or event they wish to promote on a short-term basis, CHLY offers very affordable non-profit advertising rates. Email sales@chly.ca to learn more.

Script Length

The below is based on an PSA read at a hurried pace. VO = Voice Over. If submitting a script, we recommend reading your script aloud and timing yourself with your smartphone timer.

Standard Length

  • 30 seconds: 85 to 94 words (Approx 4-6 sentences) totalling a VO length 26s to 28s.

Alternative Lengths

We also run PSAs in 15s, 45s, and 60s lengths, but only if you already have a standard 30s Evergreen PSA with CHLY.

  • 15 seconds: 42 to 47 words (Approx 2 to 3 sentences) totalling a VO length 12s to 13s.

  • 45 seconds: 126 to 141 words (Approx 5-8 sentences) totalling a VO length of 36s to 39s

  • 60 seconds: 170 to 188 words (Approx 8 to 12 sentences) totalling a VO length 56s to 57s.

PSA Example

30 Second Script Example (Marmot Foundation PSA)

[Soundbed starts and ducks under voice talent]

[SFX: Marmot Man Scream]

This is NOT the call of the Vancouver Island Marmot. It might be the call of you, when you hear the Vancouver Island Marmot is Canada’s most endangered species!!!

[SFX: Marmot Man Scream]

The Real Marmot scream is much cuter:

[SFX: REAL Marmot Scream]

These adorable critters can only be found on the mountaintops of Vancouver Island, and there are less than two hundred of them left in the wild! The Marmot Recovery foundation is working to bring Marmota Vancouverensis back from the brink with captive breeding, habitat enhancement and more. They need your help to make sure this:

[SFX: REAL Marmot Scream]

Doesn’t turn into this:

[SFX: Marmot Man Scream]

Go to Marmots-dot-org to learn more about how you can help save this precious Vancouver Island original.  

[Soundbed takes out ad]

30 Second Script Example (Boys and Girls Club)

[Soundbed starts and ducks under voice talent]

B-G-C of Central Vancouver Island, formerly known as Boys and Girls Clubs, exists to provide a safe supportive place where children and youth can experience new opportunities, overcome barriers, and develop the confidence and skills for life.

We offer summer camps, quality and affordable day care, a variety of youth programs, and parent education programs.

B-G-C offers services from Ladysmith to Parksville

Our vision is that all children and youth discover and achieve their dreams and grow up to be healthy, successful and active participants in our community.

Check out our website, B-G-C-C-V-I-dot-c-a.

[Soundbed takes out ad]